Gerry Rojas

About Gerry Rojas

In my role as SVP of Integrated Sales Marketing Strategy, Sponsorships, and Solutions at ESSENCE Ventures, I’m responsible for creating compelling narratives that not only showcase the unique strengths of our brands but also resonate deeply with our audiences and partners. I develop strategic storytelling frameworks that highlight the cultural impact and power of ESSENCE Ventures\' brands, crafting sales and marketing materials that showcase how we elevate multicultural communities through media, technology, and experiences. Driving revenue growth is at the heart of my responsibilities. I work directly with our Chief Revenue Officer and sales leadership team to implement innovative sales strategies that align with our company’s revenue objectives. By developing packages that integrate digital, social, and experiential components, I create multi-dimensional solutions that appeal to clients and continue to elevate our market presence. My approach is data-driven; I continuously analyze market trends, client feedback, and competitor activities to fine-tune our offerings, ensuring they meet and exceed industry standards.

Experience

1. SVP of Integrated Sales Marketing Strategy, Sponsorships and Solutions for Essence Ventures

   Essence Communications Inc

   Oct 2024 — Present · Brooklyn, NY, US

   As the SVP of Integrated Sales Marketing Strategy, Sponsorships, and Solutions at ESSENCE Ventures, I work on the development and execution of cross-brand sales strategies, sponsorship activations, and commercial partnerships across our portfolio, including ESSENCE, ESSENCE Festival of Culture, AfroPunk, Girls United, and so much more. I’m responsible for weaving compelling narratives that not only showcase the unique strengths of our brands but also resonate deeply with our audiences and partners. I work on the development of strategic storytelling frameworks that highlight the cultural impact and significance of ESSENCE Ventures\' brands, crafting sales and marketing materials that showcase how we elevate our multicultural communities through media, technology, and experiences.Driving revenue growth is at the heart of my responsibilities. I work directly with our Chief Revenue Officer and our leadership team to implement innovative sales strategies that align with our company’s revenue objectives. By developing packages that integrate digital, social, and experiential components, I create multi-dimensional solutions that appeal to clients and create a movement with our market presence. My approach is data-driven; I continuously analyze market trends, client feedback, and competitor activities to fine-tune our offerings, ensuring they meet and exceed industry standards.

Education

• William Paterson University of New Jersey

  B.S.

  1995 — 2000

• New York University

  Executive Learning, Marketing

  2013 — 2013

• Rutgers University–Newark

  Pharmacy, Marketing

  2001 — 2002