Gerry Obrion

About Gerry Obrion

I speak to companies and sales teams who want to grow revenue in crowded industries during times of great change. I teach a simple, but powerful, framework of influence that gets customers to choose you vs. all the other options. I\'m known for the Power of BECAUSE - the missing link that generates sales and launches companies out of the sea of sameness. I spent years as marketing and strategy executive building brands at P&G such as Tide, Mr. Clean, Spic-n-Span and Crisco. Then I managed the Coors Light brand, was VP of Marketing for Quiznos, and most recently VP of Marketing for Red Robin.My experience as an executive with billion dollar brands like P&G, Coors and Red Robin are the foundation from which I have created this framework of influence. Any company, of any size can be as effective as billion dollar brands, with a few key strategies.Specialties: Marketing Speaker, Marketing Executive, Restaurant Marketing, Business Coaching, Consumer Marketing, Branding

Experience

1. Marketing Speaker and Author

   They Buy Your Because

   Jan 2010 — Present

   Big brands do a few things well and do them consistently. The strategies they use are not complicated, and you can use them in your business right now. I created What Big Brands Know to help business owners and managers make a difference in their business regardless of the size. In my blog and presentations, I translate the strategies used by big brands into concepts that can be used by companies of any size at no cost.The techniques I teach are relevant to businesses regardless of size or industry. They can be applied equally well to restaurant marketing, consumer marketing or BtoB marketing. As a marketing speaker, I\'m committed to each participant taking real action from what they learn. 99% of participants rated the overall presentation quality excellent or very good.94% of attendees would recommend to others.As a business coach, I help companies move from knowledge to ideas to action that matters. Success is about a lot more than just the branding. It starts with the foundational strategies around your differentiation.

Education

• University of Michigan - Stephen M. Ross School of Business

  MBA, General Management, Marketing, Branding

  1997 — 1999

• Wisconsin School of Business

  BBA, Real Estate / Finance

  1989 — 1993

Skills

• Online Advertising
• Public Relations
• B2b
• Business Strategy
• Direct Marketing
• Small Business
• Social Media
• Restaurant Marketing
• Marketing
• Public Speaking
• Management
• Team Building
• Budgets
• Product Development
• Mobile Marketing
• Income Statement
• Online Marketing
• Product Marketing
• Market Planning
• Social Networking
• Brand Development
• Social Media Marketing
• Blogging
• Lead Generation
• Strategic Planning
• Brand Architecture
• Integrated Marketing
• Strategic Partnerships
• Business Development
• Digital Marketing
• Executive Coaching
• Competitive Analysis
• Strategy
• Marketing Research
• Entrepreneurship
• New Business Development
• Marketing Management
• Sales
• Email Marketing
• Business Planning