Gerry Puckett

About Gerry Puckett

Emmy award winning marketing director with 8 years’ experience leading branding, content…

Experience

1. Director of Communications and Industry Engagement

   Ohio Corn & Wheat

   Sep 2024 — Present · Delaware County, OH, US

   As Director of Communications and Industry Engagement for Ohio Corn & Wheat, I led a comprehensive transformation of the organization’s brand, media presence, and digital strategy. My work unified messaging across teams, strengthened visibility with key audiences, and positioned the organization as a trusted voice for Ohio’s grain farmers.I redefined how the brand engages the public by building a modern, analytics-informed communications framework. This included revitalizing media relations, driving a 158% increase in earned coverage, and launching a full organizational rebrand with high-traffic public information platforms. To sustain consistency, I created brand guidelines that became the foundation for all creative and marketing execution.I expanded digital reach by implementing a video-first strategy that grew YouTube engagement by 4,305% and led the statewide rollout of a Unleaded 88 campaign integrating digital, event, and traditional media for maximum reach. I also rebuilt our corporate sponsorship program, increasing revenue through new benefits and engagement opportunities, and overhauled membership recruitment and retention with innovative outreach strategies that drove growth.As the communications lead, I ensured message alignment across media, industry, and policy channels, producing content and events that deepened member engagement and elevated the organization’s statewide and national visibility.

Education

• Hocking College

  Associate's degree, Radio and Television Broadcasting Technology/Technician

  1998 — 2000

• Franklin University

  Bachelor's degree, Marketing

  2012 — 2016

• Mount Vernon Nazarene University

  Master of Business Administration (M.B.A.), Organizational Management

  2016