Gerry Murphy
Vice President Media and Marketing Performance @David's Bridal
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WORK HISTORY
Vice President Media and Marketing Performance @David's Bridal
New York, NY, US
Pandemic was creating time of great change and uncertainty for bridal industry, requiring business to adapt and adopt new approaches to the market. Hired as consultant to build marketing performance function, subsequently appointed to run B2B and B2C media functions. Led team of four and eight figure budget. Created media strategy and managed planning and execution for both paid and owned communication channels. Built marketing performance team and created standard for analyzing marketing performance. Diversified spend by funnel part. Transitioned company into eComm-first business. Grew ROAS. Built business plan and financial model for B2B strategy. Created channel journeys for new Diamond loyalty program. Built agnostic marketing performance team and entity.
EDUCATION
University of Strathclyde
Bachelor of Arts, Marketing and Italian, 2:1
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