Gerry Loredo

Director, Research & Analytics @Lopez Negrete Communications

Led strategic planning engagements to drive growth in the Hispanic market with global consumer brands including Walmart, McDonald’s, Miller Lite, Dr. Pepper, Kraft, Tyson, Bank of America, Verizon Wireless, Samsung and Sonic.• Brand strategy development: Market/consumer segmentation, target definition, brand positioning, messaging strategy and new product development and innovation.• Built an in-house consumer data, research and insights platform that integrated data resources to efficiently and nimbly enable strategic planners to uncover hyper-local actionable insights • Led strategic planning transformation from Hispanic marketing to omni-cultural insights