Gerry Hodgson

CEO @Cascade3d

UK, AU

Cascade3d specialises in providing data services, analytics and marketing software to the leisure industry, universities and healthcare providers. Cascade3d has pioneered the use of IoT and people movement analytics in order to promote healthy, active lifestyles. We work closely with leisure trusts, councils, sports venues, care providers, hospitals and GP referral schemes.Our Cascade3d Connected Care platform is incredibly versatile, bringing together data from home-based IoT sensors, vital sign telehealth devices and the latest wearable tech to provide detailed insights and real time alerts to care professionals, emergency services and families.SQL & VBA Strategic Lead, CEO- Delivered scalable VBA and SQL solutions for clients across healthcare, sport and fitness, finance (cost and financial accounting system development and integration) and hospitality sectors- Developed automated reporting tools in Excel/VBA saving clients hundreds of hours per year- Built enterprise-grade data warehouse and end-to-end Power BI analytics pipelines- Acted as BI architect for multiple transformation projects.Experienced data specialist with 25+ years in Microsoft Office VBA and 10+ years in Microsoft SQL Server, including T-SQL, complex procedures, performance tuning, and migrations to AWS/PostgreSQL. Skilled in ETL, custom scripting, data warehousing, and BI tools like Power BI and SSRS. Expertise in Excel analytics, PivotTables, and dashboards. Proven track record in AI integration (OpenAI, AWS Bedrock), Python for sensor data, and delivering predictive analytics. Strong in Agile delivery, stakeholder engagement, GDPR/data governance, documentation, and training.

Loughborough University

M.Sc. Recreation Management, Business Administration, Management and Operations

University of Brighton

B.Sc. Sports Science, Physiology and Biomechanics