Gerrard Smith
Managing Director @Gudrum Classics Ltd
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WORK HISTORY
Managing Director @Gudrum Classics Ltd
Newark, GB
Gudrum Classics Limited is a premier on-line retailer based in the UK. It trades via three websites: and The proposition is to supply customers with a wide variety of high-quality home and garden products, at competitive prices. Gudrum boasts significant warehouse facilities in Newark, Northampton & Lincoln. Gudrum is a specialist in Log Cabins and is one of the largest Cabin importers / distributors in the country. Gudrum’s USP is that it can offer a wide range of Log Cabins from large multi-room ones, to bespoke / made-to-measure designs, down to simple ‘off-the-shelf’ solutions. All offered at market leading prices. Gudrum are a debt free, fast growing company that sources products from all around the world. Our suppliers range from major international brands to niche market local producers. We seek to provide a comfortable, safe, interesting and inspiring on-line environment in which our customers can find new ideas or develop and fulfil their own. Gudrum are committed to the customer.
EDUCATION
Universidad Isabel I
Diploma in Expertise in Coaching and NLP, Business/Commerce, General
ENEB - Escuela de Negocios Europea de Barcelona
Certificate of Specialisation in Innovation and Project Management, Business Administration and Management, General
IEAD - Instituto Europeo de Alta Dirección
European Master in Executive Leadership, International Business
Universidad Isabel I
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT GERRARD SMITH
A senior retail professional specialising in the management of Commercial Teams. I possess a wide range of experience in Commercial, Operational & multi-channel areas, via both B2C & B2B relationships. Able to work on own initiative and as part of a team. Proven leadership skills involving managing, developing and motivating teams to achieve their objectives. Sales driven. First class analytical, negotiation & merchandising skills. Experienced at leading teams to source products from the UK, EU & Far East and building solid & steadfast supplier relationships.Specialties: Purchasing & SourcingStrategic Supplier DevelopmentNegotiationsCustomer offerRange ArchitectureStrategy DevelopmentDelivery of resultsProject ManagementCost Optimisation & controlLeading TeamsCoaching & People Management
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