Gerome MacAlalag

WORK HISTORY

EDUCATION

SKILLS

ABOUT GEROME MACALALAG

Hi, I’m Gerome, and I’m a Vancouver-based growth marketer, revenue operations professional, and GTM operator. I’ve got more than 10 years of experience helping B2B, B2C, and tech-enabled companies scale pipeline, conversions, and revenue through experimentation, automation, and growth-first strategies.My background spans from working in high-growth startups and SaaS companies like Unbounce, Goose Insurance, and Faber Technologies, where I’ve- Driven user growth and exceeded LTV:CAC goals- Implemented full-funnel growth experiments across paid media, lifecycle, and outbound- Built lead scoring models using enrichment tools like MadKudu to qualify MQLs/PQLs- Migrated and enabled org-wide adoption of GA4 and CRM systems like HubSpot- Automated outbound and lead generation workflows with tools like Zapier, Intercom, Workato, and ZoomInfoMy stack includes: GA4, Tag Manager, HubSpot, Salesforce, Pardot, Insightly CRM, Mailchimp, CleverTap, Mixpanel, Zapier, Unbounce, Intercom, Workato, light API work, and HTML/CSS/JS/SQL. I’m also a part-time instructor at BrainStation, where I teach digital marketing and guide students through the foundations of marketing. I also speak to how AI can be used as a tool for marketers to launch effective GTM campaigns.I thrive working in remote-first, fast-paced teams that value experimentation, rapid iteration, and scrappy execution. With that being said, I always strive for operational excellence. Whether leading GTM strategy, scaling performance marketing channels, or enabling sales with the tools and processes to generate pipeline, I bring both the mindset and skillset to deliver revenue-based results.