Gernot Wechselberger

Commercial Excellence Director @Proske

Munich, DE

Serving as both client partner and commercial strategist within a global, family-owned agency, I oversee key international accounts while leading initiatives to drive commercial excellence and strategic meeting management across regions.Key Responsibilities & Achievements:Lead global client partnerships, ensuring strategic alignment, operational excellence, and long-term growth.Design and implement Strategic Meeting Management (SMM) programs that deliver measurable business impact through improved governance, data integration, and supplier performance.Drive commercial excellence across sales, delivery, and account functions — optimizing pricing, process efficiency, and client profitability.Champion continuous improvement initiatives focused on scalability, transparency, and client experience.Collaborate with cross-functional teams to develop integrated marketing and event strategies that reflect brand purpose and business goals.Mentor and develop multi-cultural teams to foster collaboration, innovation, and accountability.Selected Highlights:Successfully led multi-market client programs, improving client satisfaction and retention.Introduced new SMM frameworks and reporting tools, increasing visibility of meeting spend and ROI.Developed commercial playbooks and process improvements that reduced project lead time and improved margin performance.