Germar Reed

About Germar Reed

I am a dynamic data analytics leader and U.S. military veteran with over 20 years of…

Experience

1. Senior Advisor, Applied Analytics Insights

   General Motors

   Apr 2020 — Present

   Data Strategies, Growth Strategies, and Consumer Insight: Define and operationalize growth and data monetization strategies within GM’s $2B Global Connected Services business, delivering insights and advice that add significant value to products and services data. Data Analytics and Consulting: Oversee analytics consulting services for OnStar and joint projects with Sirius XM Radio. Data Monetization: Identify non-traditional revenue streams to monetize data generated by vehicles on the road. Cross-functional Team Leadership: Manage and mentor 10-member cross-functional team, assign work-streams, advise staff on data techniques, provide constructive feedback, and monitor timelines to ensure project success. Long-term Business Planning and Key Performance Indicators: Partner cross-functionally with internal team to develop long-term business strategies that leverage data analytics, define key performance indicators (KPIs), and prioritize initiatives. End-to-end Project Management: Drive projects from end-to-end, identifying the problem, designing a strategy, leading the analysis, presenting findings, building solutions, and reporting on results following solution implementation. Report Automation: Fully automated executive reporting and dashboards, freeing up 375 hours of staff time weekly. Project Leadership, Data Interpretation, and Business Growth: Led data analytics project, interpreted results, and provided insights that led to a 36% increase in OnStar subscribers and 47% increase in revenue for the GM fleet business. Propensity Modeling, Target Segmentation, and Revenue Generation: Built propensity models that directly influenced decisions about which customers to target, adding new Sirius XM subscribers (a 9.5% increase) and $10.5M in annual revenue.

Skills

• Google Analytics
• Digital Marketing
• Basecamp
• R
• Business Development
• Php
• Marketing Research
• Sql
• Marketing Management
• Tableau
• Project Management
• Database Marketing
• Business Planning
• Social Media Marketing
• Coremetrics Analytics
• Direct Marketing
• Customer Insight
• Data Mining
• Cross-Tabulation
• Consulting
• Data Analysis
• Microsoft Excel
• Crm
• Email Marketing
• Sharepoint
• Social Media
• Segmentation
• Business Analysis
• Strategic Planning
• Management
• Spss
• Consumer Insights
• Marketing
• Leadership
• Unica
• Market Analysis
• Web Analytics
• Analytics
• Marketing Strategy
• Cognos