Germana Alvarado
Global Consumer and Products Research | Product/UX Design and Development Leader at P&G
- Role
- Group Head at Procter & Gamble
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Germana Alvarado
I lead talented product + consumer research, design and development teams in the creation of consumer-centric innovation that drives business transformation through category growth and value creation in a more sustainable, socially responsible way. With over 12 years of experience bringing consumer insights to life through meaningful, breakthrough innovation, I have proven track record of driving vision, strategic thinking, growth mindset, inclusive leadership and multifunctional influencing, which have enabled me to deliver outstanding contributions to the product portfolio of billion-dollar brands within P&G in the Hair Care and Female Shave Categories.In recognition of my sustained performance, I received the P&G Global CEO Award in 2020, a prestigious honor limited to only 3% of eligible employees within the company.
Experience
Group Head
Jul 2023 — Present · Boston, MA, US
Team leader Global Products Research Female Shave Care - Gillette Venus MORE Pillar (Intimate Shaving - Facial Saving), Female disposables and Chemistry ProductsX-functional leadership and collaboration Product research, design and development Initiative design and deliveryJob-to-be-done, habit formation, consumer behaviour and mental load expertProduct benchmarking and competitive claims and demos strategist
Education
Universidad del Zulia
Chemical Engineer
2003 — 2008
Skills
- Investigación De Mercados
- Scientific Communications
- Management
- Project Management
- External Communications
- Comportamiento Del Consumidor
- Investigación Y Desarrollo
- Brand Equity
- Liderazgo
- Research
- Segmentación De Mercado
- Productos De Consumo
- Analysis
- Liderazgo De Equipos
- Administración Y Dirección De Empresas
- R&D
- Marketing Communications
- Marketing Research
- Engineering
- Análisis
- Trade Marketing
- Consumer Products
- Estudios De Mercado
- Estrategia Empresarial
- Product Research
- Estrategia De Mercadotecnia
- Consumer Behaviour
- Team Leadership
- Gestión De Proyectos
- Comunicaciones De Marketing
- I+D
- Business Strategy
- Consumer Insight Generation
- Product Launch
- Marketing Comercial
- Segmentation
- Market Research
- Consumer Understanding
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