Jan Fredriksson

WORK HISTORY

EDUCATION

ABOUT JAN FREDRIKSSON

I create German copy that enables global companies to expand in DACH, and I help them find and define their German brand voice. My main fields of expertise are UX, marketing, and corporate language consulting- I provide compelling marketing assets that are adapted to your local audience and breathe a perfectly local tone of voice- I tailor your app and website copy to your German audience- I provide copy related expertise and training to your marketing and UX professionals Beyond translation and copywriting, I also make sure that my clients are set for long-term success on this demanding market: According to your brand identity, goals, and target audience, I can create a style guide and glossary that define your German tone of voice. These tools will ensure consistent brand communication in Germany, providing guidance to anyone who writes or translates corporate content.In more than a decade in localization, I have- helped shape the German communication style of Facebook- written the German style Guide of Canva- localized a variety of apps, the latest project being Aware.app- transcreated video assets for marketing- translated blog posts, websites, books, and other publications that sum up to several millions of words, and- edited several multilingual book projects.In more than 20 years in professional writing, I have- produced hundreds of high quality online, radio, and print news items for regional and national media- written SEO optimized blog posts for retail and software companies, as well as the Berlin Tourism Board- written social media ads and posts for different SaaS companies- taught undergraduate students classes on effective written communication.In short: If you need German copy that does the job, I\'m your guy. Let’s talk about language and marketing success in Germany: r••••••@janfredriksson.de