Gerilynn Marburger

About Gerilynn Marburger

Globally recognized event strategist. Versatile and resourceful marketer with a passion…

Experience

1. Director, Global Events

   Hewlett Packard Enterprise

   Nov 2020 — Present

   Focused on optimizing HPE’s experiential marketing strategies to capture new audiences, new logos, accelerated business performance and customer value. As a team developed a company-wide event marketing measurement programs; lead capture and follow-up process resulting in a significant increase in marketing generated opportunities. Global lead for attendees @ HPE Discover user conference • Development and execution of audience acquisition strategy • Consistently achieved and exceeded attendance goals for user conference since 2015 • HPE Discover delivered $750M+ in incremental pipeline since 2019 Architect of HPE World Watch, a weekly HPE webinar series. • Developed and implemented HPE’s holistic event strategy to address short, mid and long term COVID impacts • Executed 12 live virtual broadcasts across 3 time zones • Consistently exceeded industry standard for Net Promoter, Top Box scores, registration, conversion, and repeat attendee scores Global trade show execution and management • Own the vision and strategy for corporate tradeshows • Develop brand-elevating sponsor strategy and customer engagement • Track all metrics to measure results, assess opportunities for improvements and optimize future events Develop and execute C-Level experiences at major events including: • The Kentucky Derby • Superbowl • The Masters • Sundance Film Festival. Lead, manage and mentor high-performing teams from 4-10 people across the globe with a dotted line to 30 others.

Education

• University of California, Berkeley

  Bachelor's degree, Marketing

Skills

• Microsoft Excel
• Marketing Communications
• Management
• Corporate Branding
• Customer Service
• Leadership
• Budget Forecasts
• Budget Monitoring
• Microsoft Word
• Audience Development
• Strategic Planning
• Marketing
• Creative Strategy
• Event Planning
• Strategy
• Audience Measurement
• Budget Management
• Trade Shows
• Public Speaking
• Event Management
• Contract Negotiation
• Advertising
• Social Media Marketing
• Business Strategy
• Proposal Writing
• Audience Analysis
• Microsoft Powerpoint
• Creative Direction
• Product Marketing
• Microsoft Outlook
• Integrated Marketing
• Sales
• Event Marketing Strategy
• Internal & External Communications
• Microsoft Office
• Creative Solutions
• Target Audience
• Social Media
• Marketing Strategy
• Vendor Relationship Management