Geriann Hart Burger

About Geriann Hart Burger

Lead in building strategic initiatives and managing projects across all divisions and in conjunction with corporate. Working cross-functionally with sales, operations, finance, product management, cost-accounting, business unit managers, marketing and executives to identify and communicate responsibilities and practices to ensure the development and execution of key strategies. Develops ideas, coordinates and executes the overall strategy to maximize sales turnover, profitability, brand positioning and visibility across multiple divisions and channels. Responsible for the development and maintenance of business insights reporting to leadership in Tableau. Responsible for implementing and maintaining the Microsoft Dynamics 365 CRM system. As Microsoft Dynamics 365 CRM System Administrator, responsible for end-user training and adoption, as well as, overseeing our organizations sales process in the CRM system, assisting with software enhancements, reporting features and continued review of internal areas of business that generate sales or support sales growth and enhance the customer experience. Responsible for assisting with vitality index measurement, reporting and strategic direction of business insights on innovation. In-house e-commerce, retail sales and Amazon expert in business development and growth via product development, inventory management and strategic organic and paid advertising. Responsible for implemenation and reporting of annual customer satisfaction survey. Identifying key area\'s to continually enhance customer support and execute programs and procedures to consistently deliver quality and reliability.

Experience

1. Sales and Marketing Coordinator

   Pro Tapes

   Jan 2012 — Present

   Act as a liaison between Sales/Marketing and Manufacturing departments by providing sales and product research and analysis, communications media and advertising materials that all effectively represent the company\'s products and services to prospective and current customers.Providing sales team with technical material to enable them to sell our products. This involves printed and electronic promotional material, and tech data pages.Develops, implements, and oversees marketing communication programs that effectively describe and promote our products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Assists with the development of an annual marketing budget.Maintain company website and email marketing account. Responsible for maintaining vendor MDF Funds, coordinating with vendor representative and accounting department ensuring proper reimbursement and use of funds.Maintain customer price lists on shared folder and inventory pricing matrix within database.Maintain and distribute sales lead log and lead generation account.Reviewing sales history data in order to set and revise Min/Max levels on stock and non-stock finished good items. Act as “back-end” support for all new and existing products by ensuring that costing, routing and data sheets have been created and are correct/up-to-date in the database.Assists in the overall administration of the company’s marketing and sales programs, this may include but is not limited to coordinating trade shows, reviewing and giving input to advertising copy, mailings and news releases.Develop and maintain a product selection guide.Organize price increase notification information from vendors for raw material and summarize in a concise manner.Coordinate request for changes and/or new set-up for salesmen account coding/responsibility.Meets with appropriate sales or marketing representative to collate and disseminate information as needed.

Education

• Kean University

  Bachelor of Arts (B.A.), Early Childhood Education and Teaching

  2002 — 2008

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Management
• Contract Negotiation
• Sales Process
• Key Account Management
• Account Management
• Marketing
• Public Speaking
• Negotiation
• Purchasing
• Inventory Management
• Microsoft Office
• Sales
• Business-to-Business (B2b)
• Microsoft Word
• Team Leadership
• Leadership
• Business Development
• Product Marketing
• Manufacturing
• Project Management
• Pricing
• Business Strategy
• International Sales
• Strategic Planning
• Product Development
• Retail
• B2b
• New Business Development
• Forecasting
• Powerpoint
• Microsoft Excel
• Management
• Team Building
• Sales Operations
• Pricing Strategy
• Customer Service