Gerard Viau
Vice President, Education Services @Sallie Mae
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WORK HISTORY
Vice President, Education Services @Sallie Mae
The Market Leader in Private Student Lending and Education Services* Leading the vision and strategy for two start-up businesses within the organization, driving product positioning, market fit, and revenue drivers* Owning the data commercialization business aimed at diversifying revenue and increasing value to our customers.* Developing new standards and operating models to enable speed, business agility, and maximum productivity and efficiency
ABOUT GERARD VIAU
Collaborator. Communicator. Good doer. Diversity seeker. Culture carrier. Status quo challenger. “Why” asker. Adventurer.I have spent my career at the intersection of Relationship marketing and Growth marketing because that’s where the magic happens. I’m skilled at leveraging analytics and insights to drive meaningful growth for products and brands, and proving that building value for those customers after that first conversion will drive incremental business and customer loyalty.I lead cross-functional marketing teams (internal and agency), architecting and implementing digital strategies that drive positive marketing ROI. I understand the power using real-time data to drive impactful customer experiences that result in business and customer value.I believe when you think like an owner, everybody wins. No matter the size of the team or the business, it’s not about managing a project - it’s about owning a business. This fuels innovative thinking, an obsession with data, and a relentless drive to do great work.* Passionate about coaching, developing, and empowering team members to do their best work - for themselves, the customer, and the business* Hold leadership position in DEI council, helping to develop and lead change in an organization* Proven performance marketer and revenue driver* Cross-functional leader that brings people and teams together to drive resultsWhen I’m not working, I’m “adventuring” by hiking, camping, and off-grid backpacking (with and without my daughters), doing Adventure Races and triathlons, surfing, biking, and any other mountain or ocean sport and activity.
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