Gerardo Lima
Marketing Copywriter | Communication Specialist
- Role
- Marketing Copywriter at Central Health
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Gerardo Lima
I am a bilingual copywriter with extensive experience across the USA and Latin America. With a strong understanding of multicultural audiences, I have successfully developed impactful campaigns for global and local brands across diverse industries, including alcohol, automotive, fast food, consumer goods, telecom, banking, healthcare, and non-profit sectors.Beyond advertising, I’ve cultivated leadership skills through roles as an assistant director in film productions and as a project manager in market research. I enjoy tackling digital projects with a blend of creativity and strategic thinking, delivering results-driven solutions.
Experience
Marketing Copywriter
Dec 2025 — Present · Austin, TX, US
Responsible for crafting clear, accurate, and culturally resonant content that helps Central Health connect Travis County residents with the healthcare access they deserve. I write, edit, transcreate, and quality-check English and Spanish copy across digital, print, social, email, paid media, and patient-facing materials, always aligned with Central Health’s brand voice, plain-language standards, and health literacy best practices.
Education
La Ducha Escuela de Creativos
Diploma en Creatividad Publicitaria, Advertising
Universidad Dr. José Matías Delgado
Bachelor's in Communication, Business/Corporate Communications
2015
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