Gerardo Flores

Creative Strategist @Adwave At Uc San Diego

Shape the creative vision of national advertising campaigns by developing storylines, messaging, tone, and visual identity.Collaborate with production, media, and strategy teams to ensure deliverables align with research insights, branding, and campaign objectives.Conduct secondary research on brands, competitors, and industry trends to inform creative direction and strengthen campaign effectiveness.Ideate and craft compelling deliverables rooted in strategy, bringing a strong copywriting and research-driven approach to creative execution.