Gerardo Oyola
Director, Telemundo Alternative Programming Publicity @NBCUniversal
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WORK HISTORY
Director, Telemundo Alternative Programming Publicity @NBCUniversal
Miami, FL, US
Lead publicity campaigns for NBCUniversal Telemundo’s non-scripted and daytime programming. Key non-scripted shows include top-rated reality competitions such as La Casa de los Famosos (the U.S. Spanish-language version of Big Brother VIP), Top Chef VIP, Exatlón USA,MasterChef Latino, and La Voz (U.S. Spanish-language version of NBC’s The Voice), among other popular reality formats. Daytime programming responsibilities encompass shows like Hoy Día, En Casa con Telemundo, La Mesa Caliente, and Al Rojo Vivo. Additionally, collaborate with NBCUniverso cable network and have experience working with NBC’s Today show.Key Responsibilities- Develop and execute comprehensive 360-degree communication strategies- Organize and manage press events, junkets, and media tours- Drive social media activations to enhance audience engagement- Draft press releases, official statements, and key announcements- Cultivate strong relationships with English- and Spanish-language media outlets across the U.S- Support cross-platform publicity initiatives with internal and external stakeholders.
EDUCATION
Georgetown University
Professional, Technical, Business, and Scientific Writing
University of Maryland
Bachelor of Applied Science - BASc, Advertising Design
SKILLS
ABOUT GERARDO OYOLA
Media executive with extensive experience in public relations, media strategy, and digital marketing, I have successfully positioned top-tier television programs and global brands. As a media executive, I specialize in high-impact publicity campaigns, audience engagement, and strategic brand storytelling.Beyond media, my passion for visual arts fuels my creativity. As a cubist artist, my work has been exhibited in Spain, Italy, France, Japan, the U.S, and Puerto Rico. This fusion of media expertise and artistic vision allows me to approach branding and storytelling in unique and innovative ways.Skilled in public relations, media strategy, creative direction, and brand positioning, I thrive in dynamic, fast-paced environments that demand both strategic thinking and creative execution.
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