Gerardo Orta

About Gerardo Orta

Highly accomplished, and result-oriented professional with experience in consumer and shopper insights, building purpose-driven brands that build loyalty beyond reason. Highly creative problem solver with exceptional business instincts. Combined solid technical research mastery in developing and developed markets as well as in CPG brands, Retailer and Agency, with strong analytical abilities to turn insights into actions. Exceptional track record of accelerating growth of global brands by bringing the consumer at the center of the decision-making process. Award winning shopper strategist with experience across top suppliers and across key CPG categories (Food, Carbonated Drinks, Adult Beverages, Home Care, Personal Care, Beauty, Health and Wellness, Baby, and many others). With a proven track record of people developing skills, managing direct reports and building long-term collaborative multi-functional partnerships.

Experience

1. VP Customer Intelligence & Retail Strategy

   Advantage Unified Commerce

   Apr 2025 — Present · Rogers, AR, US

   As Vice President of Customer Intelligence & Retail Strategy, I lead the development and execution of data-driven strategies that enhance customer understanding, shape retail performance, and drive growth across the organization. My focus is on turning insights into action—leveraging advanced analytics, market research, and behavioral data to inform strategic planning and deliver personalized, high-impact customer experiences, enhancing retailer sell in and driving disproportionate growth and ROI program by program and retailer by retailer for our clients. I work cross-functionally with marketing, digital, merchandising, and operations teams to align on customer-centric initiatives that strengthen loyalty, improve performance across channels, and anticipate market shifts. With a deep understanding of customer behavior and retail dynamics, I help translate complexity into clear, strategic directio

Education

• Xavier University

  Bachelor of Applied Science (BASc), Marketing, Entrepreneurial Studies, and International Business

  2000 — 2004

• Xavier University

  Master of Business Administration (M.B.A.), Marketing

  2005 — 2006

Skills

• Ethnographic Research
• Brand Architecture
• Business Insights
• Nielsen
• Customer Insight
• Competitive Analysis
• Consumer Product Testing
• Virtual Research
• Market Analysis
• Analytics
• Focus Groups
• Strategic Thinking
• Data Analysis
• Consumer Goods
• Consumer Insight Generation
• Segmentation
• Brand Loyalty
• Consumer Panel Management
• Spanish
• Personal Care
• Shopper Marketing
• Hispanic Marketing
• Qualitative Research
• Consumer Behaviour
• Advertising Research
• Global Marketing
• Market Research
• International Marketing
• Consumer Insight
• Packaging Research
• Syndicated Data Analysis
• Training Facilitation
• New Product Ideation
• Quantitative Research
• Marketing Research
• Customer Marketing
• Brand Equity
• Cross-Functional Team Leadership
• Competitive Intelligence
• In-Store Marketing