Gerardo Escalante
Marketing Coordinator @Nestlé
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WORK HISTORY
Marketing Coordinator @Nestlé
Ciudad de Mexico, MX
EDUCATION
UAGRM Business School
MSc Marketing Management, Marketing/Gestión de marketing, general
Universidad Privada de Santa Cruz de la Sierra - UPSA
Licenciatura, Ingenieria comercial
ABOUT GERARDO ESCALANTE
Results-driven Brand Manager and Business Strategist with 7+ years CPG/FMCG experience implementing comprehensive marketing strategies and Annual Operating Plan development. Expert in brand management, data analysis, P&L management, and cross-functional project leadership with proven track record of 30% contribution margin increases and successful product launches using stage gate processes. Specialist in consumer research, brand positioning, price & promo architecture, and communications campaign management across Bolivia, Peru, Ecuador, and Mexico markets.Specialist in marketing research, consumer behavior analysis, campaign optimization, and cross-functional collaboration with experience managing multi-million budgets across latam markets. Strong background in brand strategy, marketing analytics, campaign measurement & reporting, and digital marketing for maximizing growth and profitability.
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