Gerard Meyer

About Gerard Meyer

Brand-building, omni-channel CEO for lower middle market, private-equity portfolio companies. President/CEO North America for middle market foreign multinationals. Consumer sector experience includes housewares, food & beverages. Record of delivering aggressive topline growth by profitably scaling omni-channel brands that disrupt mature consumer product categories. Strategic mindset with an entrepreneurial, results-driven orientation. P&L and balance sheet discipline. CEO of AeroPress, a private equity owned, omni-channel consumer goods company that sells into 60 countries around the world. 2024 and 2023 have been back to back years of record results. As President of SodaStream USA, grew revenues from $200k to $200MM, with attractive EBITDA. PE exit of 30X via IPO. Omni-channel strategy led to stores and an 8-figure revenue e-commerce business. As CEO of Muuna (wholly owned by a $2B Israeli food company), launched a disruptive new dairy brand into stores, achieving #2 category revenue share and #1 category social media following. Early career with blue chip CPG and strategy consulting firms. Harvard MBA with a BSE in Economics from Wharton. • Private equity portfolio company C-suite and Board roles.• President and CEO roles for US subsidiaries of middle market foreign multinationals.• M&A activity includes acquisitions and carve-outs. • Sales force strategy, recruitment and management (direct and 3rd party via reps and brokers).• Bricks & mortar retail, personally calling on buyers in mass, grocery, club, drug, specialty, big box.• E-commerce, including Amazon (vendor, reseller), other retailer websites and company website.• Digital and offline marketing, including brand building via extensive PR and social media. • Supply chain strategy and execution via self-manufacturing, co-packers and 3pLs.* Talent recruitment, development and retention.

Experience

1. CEO

   AeroPress, Inc.

   Nov 2021 — Present · Palo Alto, CA, US

   Hired by private equity firm, Tiny (tiny.com) to drive rapid, but sustainable growth in revenue, earnings and cash flow of their newly acquired portfolio company, AeroPress, Inc. Since then, the company has achieved back to back record results, driven by significant omni-channel growth, including DTC (Amazon, AeroPress.com), US Wholesale and Export. Fueling this growth has been a complete rebranding, a step up in (efficient) marketing and the development and execution of an extensive new product roadmap, all enabled by recruiting a small, but outstanding cross functional team. The company\'s supply chain has also been revamped to support and enable omni-channel, global growth. AeroPress sells a line of patented, manual and portable coffee makers (and accessories) with a unique 3 in 1 brew method that delivers a full-bodied flavor without bitterness, in under two minutes. Our growth has been fueled by the community of roasters, baristas and coffee lovers within the USA and 60 countries around the world. We are grateful for amazing reviews by notable industry and general interest publications, plus over five-star reviews and the fan-led World AeroPress Championships.

Education

• The Wharton School

  BS Economics

• Harvard Business School

  MBA, Business Administration and Management, General

Skills

• Fmcg
• Consumer Products
• Strategy
• Brand Management
• Retail
• Start-Ups
• E-Commerce
• Advertising
• Sales
• Marketing Strategy
• Competitive Analysis
• Marketing Management
• Brand Development
• Housewares
• Beverages
• Food
• Strategic Planning
• New Business Development
• Private Equity Portfolio Companies
• Us Subsidiary of Foreign Companies
• Going Public
• Management Consulting
• Entrepreneurship
• Digital Marketing
• Online Marketing
• Product Innovation
• Sales Management
• Marketing
• Product Development
• Cross-Functional Team Leadership
• Grocery
• Business Strategy
• Key Account Management
• P&L Management
• Customer Insight
• Management
• Leadership
• Business Development
• Fast-Moving Consumer Goods (Fmcg)
• International Business