Gerard Fernando
Assistant Vice President, Wealth Strategist | CSPO® | Financial Planning Enablement & Advisor Strategy | Driving Digital Transformation, Process Innovation & Cross-Functional Leadership
- Role
- Chair, Pnc Wealth Management, Line of Business Council at PNC
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Gerard Fernando
AboutAs an Assistant Vice President at PNC Wealth Management, I’ve built my career around one guiding principle — clarity drives confidence.I specialize in simplifying complexity through technology, process optimization, and cross-functional collaboration that improves how advisors and clients experience financial planning.My career began on the front lines as a Financial Advisor, where I learned firsthand the balance between client goals, regulatory standards, and operational efficiency. That foundation fuels my work in digital enablement — designing systems that help teams adapt faster, execute smarter, and deliver consistent value across the organization.Over the past decade, I’ve advanced through strategy, leadership, and advisory roles that bridge financial services with technology modernization. I thrive where strategy meets execution — partnering with executive leadership to scale innovation, strengthen governance, and embed digital tools that align with enterprise priorities.Recently, I earned my Certified Scrum Product Owner (CSPO®) credential to formalize my agile leadership approach and enhance how I drive product alignment, process improvement, and change adoption across financial-services ecosystems. Core Strengths• Digital Enablement & Process Optimization• Agile Mindset & Collaborative Leadership• Executive Partnership & Strategic Transformation• Financial Services, Banking & Investment Expertise• Leadership Development & Organizational Communication CredentialsFINRA Series 7 & 66 | Certified Scrum Product Owner (CSPO®)| Certified Financial Planner (CFP®) – In ProgressI’m driven by a passion for turning complexity into clarity — empowering teams to innovate, execute with precision, and elevate the advisor-client experience through technology, empathy, and disciplined leadership.
Experience
Chair, Pnc Wealth Management, Line of Business Council
Jan 2024 — Present
Education
University of Phoenix
Bachelor of Science (B.S.), Business Administration and Management, General
Skills
- E-Learning
- Youth Ministry
- Team Leadership
- Network Marketing
- Thought Leadership
- Husband
- Leadership
- Public Speaking
- Crm
- Management
- Team Building
- Christianity
- Emotional Intelligence
- Communication
- Strategy
- Direct Sales
- Youth Leadership
- Social Networking
- Training
- Recruiting
- Faith
- Marketing
- Lead Generation
- Prayer
- International Business Development
- Coaching
- Christian Ministry
- Father
- Motivational Speaking
- Customer Retention
- Customer Service
- Series 7
- Inspiration
- Customer Experience
- Start-Ups
- Executive Management
- Adult Education
- Business Development
- Microsoft Office
- Business
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