Gera Nevolovich

WORK HISTORY

EDUCATION

SKILLS

ABOUT GERA NEVOLOVICH

As a brand builder and company operator, I have an unwavering dedication to marketing science and consumer behaviour.When Hotspex was still in its initial phase of investment in implicit measurement, I led our team to gradual success by a dedication to understanding the field of behavioural science. I took time to get a feel for where to play and how to win in this space by bringing in a chief behavioral scientist and restructuring the company and build capabilities that drive growth.I have an eye for recruiting and retaining clients and talent. This combined with my interest for understanding human behavior and brand building, and a determination for strategic innovation and methodology improvement, has fueled growth for Hotspex as one of the most innovative and impactful brand builders globally as recognized by the GRIT Top 50. My perspective on business and brand building is a culmination of a diverse set of experiences. I have Bachelor and Honors degrees in Business Information Systems and International Business. I have extensive working and living experience across North and South America, Greater Europe, Asia and Africa. I\'m fluent in English, Russian and Portuguese.After joining Hotspex, in 2006 my initial positions were in sales and marketing, but I also held a variety of responsibilities for commercializing methodology innovations. In 2011, my accomplishments earned me the title of group vice president. I helped grow the company’s sales and profits through new lines of business approaches to packaging design, distinctive brand assets, advertising, and shopper marketing. Thanks to a combination of innovation, client service, and client success, I was promoted to executive vice president in 2017. During my tenure as in charge of company operations, we have set new historical sales records and doubled our profit margins. I’m currently running a global group of 60+ employees across three offices in Toronto, New York and London.