Geraldo M.
Assistant Director of Graduate Admissions and Marketing @Westfield State University
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WORK HISTORY
Assistant Director of Graduate Admissions and Marketing @Westfield State University
Westfield, MA, US
Commonwealth of Massachusetts • Manage all aspects of graduate admissions process. • Maintain knowledge of undergraduate admissions procedures.• Provide accurate information on admissions criteria and policies to prospective students.• Oversee communication flow within the CRM system for graduate recruitment.• Compile and analyze admission data for enrollment management purposes.• Maintain contact with prospects and conduct individual appointments as needed.• Supervise staff, including recruitment progress, training, and performance reviews.• Develop and implement yearly recruitment plans to meet enrollment goals.• Manage Banner/CRM admission data and ensure data integrity.• Analyze marketing trends and implement best practices for graduate programming.• Maintain professional communication standards and assist with university events and activities.
EDUCATION
Quinsigamond Community College
Associate of Science in Business Administration
Worcester State University
Bachelor of Science in Business Administration
Anna Maria College
Master of Business Administration (MBA)
Air University - United States Air Force
Leadership and Technical Classes
ABOUT GERALDO M.
Experienced Professional in the Higher Education and Financial Services. A bilingual (English/Spanish) MBA skilled in Management, Marketing, Training, and Adult Education.
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