Geraldo Obach
Director of Internet Marketplaces at Alliance Entertainment
- Role
- Director of Internet Marketplaces at Alliance Entertainment
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Geraldo Obach
Dynamic leader, successful in identifying and implementing e-commerce sales…
Experience
Director of Internet Marketplaces
Dec 2014 — Present · Irvine, CA, US
Responsible for the development of the necessary specifications to create and manage the e-commerce/Marketplace part of the business• Managing for results through understanding and taking advantage of each department\'s responsibilities and strengths • Developing and managing the overall big picture strategy in the Audio/Video/Entertainment industry market on US Marketplaces (eBay, Amazon, Walmart, Target+, SHEIN, TikTok, TEMU, Urban Outfitters and others)• Proactively identify and anticipate breakdowns before they happen and act and suggest accordingly• Striving to diversify Marketplace dependence and risk by diversifying the domestic and international Marketplace Portfolio (ebay, Amazon, Priceminister/Rakuten, FNAC, CDiscount, etc)• Business development and integration expert new marketplaces via Channeladvisor to improve efficiency and speed to list on new Marketplaces (Jet.com, Walmart.com, Sears.com, TradeMe.co.nz, Wish.com, Hollar.com, Catch.com, Tanga.com, Tophatter.com, Urban Outfitters, OfferUp and more)• Pushing double digit growth in Video Game, Consumer Product and Book Sales • Leveraging Marketplace Analytics to derive key business insights and grow the marketplace business and listings• Providing analytics to support other departments for all e-commerce analytics-related requests• Managing connections and relations with eBay, Amazon and other e-commerce platforms via correspondence and off-site travel• Deepening eBay relationships and making use of Promotion Manager and Promoted Listings • Strengthening eBay relationships via Daily Deals primarily for Media products and Toys• eBay: Leading a great and successful team to be awarded the 2017 Media Seller award • Managing a team of 2 managers and 7 Customer Service Representatives
Education
University of Wisconsin-Whitewater
BBA, Finance; Computer Enduser Technologies
1998 — 2002
University of Wisconsin-Whitewater
Bachelor of Arts - BA, Finance, General
University of Wisconsin-Whitewater
Bachelor of Arts - BA
Cal State Fullerton, College of Business and Economics
MBA, Finance
2003 — 2004
Skills
- Market Research
- Customer Service
- Analytics
- Business Strategy
- Projects
- Leadership
- Marketing Strategy
- Analysis
- Microsoft Excel
- Project Management
- Product Management
- Team Management
- Online Advertising
- Email Marketing
- Retail
- Marketing
- Account Management
- Strategic Partnerships
- Business Development
- Strategy
- E-Commerce
- Big-Picture Thinking
- Management
- Sales Management
- Social Media
- Web Analytics
- Microsoft Office
- Sales
- Microsoft Project
- Strategic Planning
- Competitive Analysis
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