Geraldine Hardy Raspagni
Digital Marketing Manager @Angelini Industries
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WORK HISTORY
Digital Marketing Manager @Angelini Industries
Rome, IT
Lovely Mind is a Montessori toys brand following baby’s development phases sold exclusively online: New digital consumer goods business creation from scratch: concept & target audience definition, e-commerce model & media plan definition, portfolio definition & product development.• Product development: product portfolio development from concept to finished goods together with supplier, toy designers and Montessori foundation.• Brand creation: Brand strategy, visual identity, and communication development.• Brand communication activation across main digital channels: Pampers app, iMamma app, ADV, social media to drive traffic and sales.• Business monitoring and optimization: measure, evaluate and optimize digital activities and UX, based on consumer insights and behaviour to achieve positive business outcomes and constantly improve ROI.
EDUCATION
ESCP Business School
Master of management, Master of Science, Kaufmann, Marketing
Freie Universität Berlin
Bachelor, BWL Erasmus
Université Paris Nanterre
Bachelor, Economics & German
ABOUT GERALDINE HARDY RASPAGNI
Experienced marketer, building international brands locally, regionally & globally, in diverse product categories.• Strategic thinker focused on developing globally consistent long-term brand strategies, yet relevant to consumers from different continents, languages and cultures, and while ensuring local short-term growth tactics.• Team leader collaborating with direct reports, local marketing, cross-functional teams & external partners.
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