Géraldine Patalin

Head of Operational Marketing Eu @SEPHORA

Neuilly-sur-Seine, FR

Orchestrate, execute and deliver omnichannel and digital animation plans (EU region)Coordinate in 360 all central experts and levers around marketing activations (offer, retail, social, media, CRM, PR, training, growth, e-merch)Brief for concept creation, generate marketing guidelines and deliver in time, in full all omni campaigns for EU marketsDefine key messages of differentiation and pilot the communication for an omni consistencyDefine and implement retail PLV for animation campaignsManagement of quali and quantitative analysis post-campaignsPromote and drive strategic instore projects for beauty services : paid make-up services, free skin/ hair diagnosis, fragrance discovery)Strong collaboration with EU business units and offer categories (fragrance, make-up, care)Management of 3 operational marketing managers + 2 traineesAchievements : Key omni commercial periods such as Mother\'s day, Valentine\'s Day, Launch of \"Clean destination\", launch of \"MySkin & shade diagnosis\" instore, annual omni animation calendar

Institut d'Etudes Européennes

Licence commerce international, Commerce international

Lycée Emile Dubois

BTS commerce international, Commerce international

Notre-Dame de Sion

BAC économique et sociale