Geraldine Morrison

Senior Vice President Chief Partnerships Officers, Domestic & Global Brands @Nkba

Warren, NJ, US
MOBILE NUMBERS
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WORK HISTORY

Jan 2025 — Present

Senior Vice President Chief Partnerships Officers, Domestic & Global Brands @Nkba

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Bethlehem, PA, US

Responsibile for the strategy, development and advancement of all domestic brand partnerships and programming, and international brand and association partnerships through NKBA\'s Global Connect initiative. Also responsible for NKBA membership, including member acquisitions, support and retention. Full P&L responsibility.

EDUCATION

2011 — 2011

Rutgers Business School

mini-MBA, Social Media Marketing

1992 — 1996

Rutgers Business School

BA, Business Management

1997 — 1999

Rutgers Business School

MBA, Marketing

SKILLS

Pricing StrategyConsumer InsightsProduct MarketingAccount ManagementSocial Media MarketingMobile DevicesIncome StatementMarketingProduct DevelopmentAnalysisP&L ManagementManagementMarket PlanningRetailCategory ManagementAnalyticsBusiness StrategyCompetitive AnalysisCreative DirectionAdvertisingForecastingBudgetsBrand ManagementCross-Functional Team LeadershipMarketing StrategyLeadershipP&LMarketing CommunicationsSpanishStrategic PlanningMedia PlanningIntegrated MarketingCustomer InsightPortugueseProduct LaunchSegmentationMarket ResearchFluent in Portuguese. Working Knowledge of SpanishPricingStrategy

ABOUT GERALDINE MORRISON

Accomplished General Manager | P&L Leader | Industry Expert National Kitchen & Bath Association (NKBA)| Dacor | Samsung | Lixil | Philips | SprintDynamic general manager with proven ability to expertly manage complex business P&L to drive sales growth and profitability across a variety of industries, including Appliances, Plumbing, Lighting and Telecom. Core competencies include luxury and general market product management, brand marketing strategy, distribution and channel strategy, customer marketing excellence, creative campaign development and media planning. Expert in leveraging target audience insights and data analytics to inform innovation and differentiation in crowded categories. Experienced in developing and leading high-performance teams, with a consistent focus on accountability, results and empathy. Deeply passionate about creating and delivering exceptional products and experiences that enhance people\'s lives at home.Luxury Product & Brand Management | Strategic Planning & Execution | Distribution & Channel Strategy | Revenue & Market Share Growth | Transformational Leadership | C-Suite Communicator

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