Geraldine Cohen

About Geraldine Cohen

I help founders of luxury, fashion, beauty, and home brands scale with clarity — turning strong brands into scalable, profitable businesses.I know the founder journey firsthand. At 24, I launched a multi-million-dollar online marketplace and successfully exited six years later. Since then, I’ve led digital growth for Fortune 500 and high-growth consumer brands, including LVMH (Fresh) and Yubo, before becoming a Fractional CMO and strategic advisor to ambitious founders.Here’s what I’ve learned: Most brands don’t stall because of product. They stall because they lack a growth model. Agencies and freelancers can execute campaigns, but they can’t replace the strategic partner founders need to allocate capital, sequence growth levers, and protect margins. More marketing activity doesn’t equal growth — in fact, it often accelerates wasted spend.What you need is not “more marketing.”You need a co-founder-level advisor — someone who’s scaled before, who sees the whole business system, and who can help you make the right moves at the right time.That’s the role I play: Defining the growth path from $2M → $20M+ Sequencing product, pricing, brand, and channels for scale Guiding capital allocation and key hires Giving founders clarity so they stop burning cash on trial and errorToday, I work with a small number of founders through private advisory retainers — giving them access to the expertise of a $300k+ CMO in just a few hours a month.

Experience

1. Fractional CMO

   MarketerHire

   Jan 2023 — Present

Education

• HEC Paris

  Masters, Business/Commerce, General

  2007 — 2011

• Lycée Louis Le Grand

  Classes Préparatoires ECS

  2005 — 2007