Gerald Farro
- Role
- Head of Worldwide Business Development, Mobile & Device Co-op at Adobe
- Location
- Stamford, CT, US
- LinkedIn followers
- 500 followers
About Gerald Farro
Digital marketing and media executive offering over 20 years of experience in the mobile,…
Experience
Head of Worldwide Business Development, Mobile & Device Co-op
Jan 2011 — Present
Launched Adobe Digital Publishing globally. Drove the product as the #1 mobile choice making it one of the fastest growing businesses at Adobe ever. Led the build of training global sales team. Identified and developed program initiatives for demand gen improvements and sales efficiency. Drive marketing solution business with customers and target vertical/segment initiatives. Agency and partner development. Public speaking appearances including media and panels at industry-leading events/forums. Launched the Adobe Device Co-op to provide marketers with the richest data in the world about the identity of their customer and advance consumers education and control for their identity data. The technology is built on Adobe Sensei with Ai and machine learning.
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