Gerald Witherell

Senior Territory Sales Manager | Architectural & Building Materials | Multi-State Territory Growth | AIA Presentations | Distributor & Builder Strategy

Role
Territory Sales Manager Ca, or, Nv July 2024 Present at Woodtone
Location
Windsor, CA, US
LinkedIn followers
500 followers

About Gerald Witherell

Senior Territory Sales Manager with 17+ years of experience driving revenue growth, launching and expanding multi-state territories, and building long-term partnerships within the architectural and building materials industry.I specialize in consultative selling, distributor and channel strategy, and product specification with architects, builders, and contractors. My experience includes leading AIA-accredited presentations, developing high-performing territories, and executing strategic sales plans that deliver consistent, profitable growth.Currently managing California, Oregon, and Nevada, I work closely with distributors and design professionals to bring high-performance exterior building products to market. I’m known for a relationship-driven approach, strong market insight, and the ability to align products with project-specific needs.Core strengths include territory expansion, strategic account development, CRM and pipeline management, distributor engagement, and cross-functional collaboration.

Experience

  1. Territory Sales Manager Ca, or, Nv July 2024 Present

    Woodtone

    Jul 2024 — Present

    Launched and developed a multi-state territory across California, Oregon, and Nevada- Drive revenue growth through consultative selling, product specification, and strategic territory planning- Deliver AIA-accredited presentations, product knowledge sessions, and distributor training- Manage distributor partnerships, pricing strategy, and sales pipeline forecasting- Conduct competitive market analysis to identify growth opportunities and strengthen market positioning

Education

  • Wayne State College

    Psychology, sports Management

  • Santa Rosa Junior College

    Associate of Arts (AA)

Skills

  • Sales Presentations
  • Outside Sales
  • Microsoft Excel
  • New Business Development
  • Retail
  • B2b
  • Food & Beverage
  • Sales Operations
  • Negotiation
  • Customer Service
  • Flooring
  • Shipping & Receiving
  • Direct Sales
  • Submittals
  • Contractors
  • Product Management
  • Trade Shows
  • Renovation
  • Materials
  • Team Building
  • Management
  • Marketing
  • Inventory Management
  • Coaching
  • Construction
  • Account Management
  • Beverage Industry
  • Key Account Development
  • Key Account Management
  • Building Materials
  • Residential Homes
  • Product Development
  • Budgets
  • Sales Process
  • Purchasing
  • Pricing
  • Microsoft Office
  • Sales
  • Sales Management
  • Cold Calling

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Gerald Witherell — Territory Sales Manager Ca, or, Nv July 2024 Present at Woodtone in Windsor, CA, US | Unifers