Gerald Sanchez
Crm & Lifecycle Marketing Manager @Zen Educate
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WORK HISTORY
Crm & Lifecycle Marketing Manager @Zen Educate
Vancouver, BC, CA
EDUCATION
ESEN
Bachelor of Economics, BASc, Economics
Stanford Continuing Studies
BUS 257 Growth Marketing: Proven Theories Powered by new Technologies
Universidad Centroamericana 'José Simeón Cañas'
Statistics Techniques in Support to Research Course, Statistics
The University of British Columbia
Master of Business Administration - MBA, Innovation and Entrepreneurship
Growclass
Certificate, Marketing
Yale School of Management
GNW Behavioral Science of Management, Behavioral Sciences
Tel Aviv University - Coller School of Management
UBC MBA Global Immersion Experience - The Israel Model, Innovation and Entrepreneurship
UBC Sauder School of Business
Master of Business Administration - MBA
SKILLS
ABOUT GERALD SANCHEZ
Tech marketing leader with 10 years of experience driving growth across diverse industries, including last-mile delivery, telecom, and food & beverages. • Led product marketing for Delivery Hero - PedidosYa, doubling the number of orders within 10 months and propelling us from under XX% market share to market leaders by fostering a data-first culture.• Served as Digital Transformation Manager in the telecom industry; increased XX ARR by helping to establish partnerships and launch joint ventures with prominent streaming brands such as Amazon Prime Video, Amazon Music, HBO Max, Star Plus, and Paramount+.• Went from working as a consumer research specialist at SABMiller to hiring and mentoring world-class marketers who now lead multinational teams.I get excited about opportunities where I get to turn data into demand-generation initiatives within an entrepreneurial culture that embraces rapid experimentation.Specialties: Growth Marketing, Product Marketing, Consumer Insights, Sales Enablement, Lifecycle, Growth, Marketing Analytics, Influencer Marketing, and Integrated Marketing Campaigns.
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