Georgios Tsipuridis
Head of Sales E-commerce & Digital Marketing @Revlon Inc.
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WORK HISTORY
Head of Sales E-commerce & Digital Marketing @Revlon Inc.
Driving growth of the overall E-Commerce business: online & offline sales | Pure Player | eRetailer | Amazon & other marketplaces | B2B & D2C-Shops | Full sales & P&L responsibility- E-COM sales: Sell-in & Sell-out - high double-digit percantage growth YoY & vs. budget- increase sales profitability (e.g. Net sales, Gross margin, EBIT etc.)- Open & develop stationary/store business & drugstores (offline)- Re-structuring the E-COM business:Channel classification, Business development, New business, Change management, Digital transformation- P&L management | Budget management | financial forecasts | Management of commercial & financial planning- Efficient use of marketing & brand budget (e.g. ROI, ROAS analysis), data-driven invest- Marketing activation / campaigns- Implement & align digital strategy- Managing key accounts (online & B&M):Pure Player & Strategic partner (Douglas, Parfumdreams/Akzente, Flaconi, Amazon, Zalando, Otto, Galaxus, Easycosmetic, Private Parfumeries, DM, Rossmann, Müller, Westwing, QVC, Hagel-Shop, Basler-Beauty, Beautywelt, Shop-Apotheke, Haar-Shop, Perfecthair)- Conducting price & contract negotiations- Acquire, onboard & develop new customers- Technical and disciplinary leadership of the E-Commerce Team- Collaborate & create synergies with other channels (Direct, Wholesale, Pro-Retail)- Omnichannel strategy & visibility- Global teamwork with colleagues from all over the world- International Performance Marketing | SEO SEA | Newsletter | Retail-Media | Social-Media | Social-Commerce- Luxury industry | FMCG- Divisions: Professional | Prestige | Lifestyle & Consumer/MASS- Categories: fragrance, make-up, skincare, professional haircare- EMEA regionREVLON, REVLON Professional, Elizabeth Arden, American Crew, Juicy Couture, John Varvatos, All Saints, Christina Aguilera, Britney Spears, CND shellac
EDUCATION
Düsseldorf University of Applied Sciences
Bachelor of Business Administration - BBA
SKILLS
ABOUT GEORGIOS TSIPURIDIS
Head of Sales E-Commerce & Digital Marketing | REVLON / American Crew / Elizabeth Arden
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