Georgina Kerr McDonald
Creative Direction, Production and Partnerships - Google Labs, SPACE10, Pentagram Design
- Role
- Founder and Creative Director at The Butter
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Georgina Kerr McDonald
With a multidisciplinary approach, Georgina shapes and orchestrates the 360° expression of both small and large-scale design and innovation projects — from strategy, research and concept development to partnerships and communications.Through years working in startups and small teams—often interfacing with or funded by large corporations—she has developed a skill for agile thinking and resilience, naturally evolving into a hybrid creative leader who drives vision, builds lasting partnerships, and champions bold ideas.Over the past decade, Georgina has worked across emerging technologies, digital fabrication, and future-focused design. She spent nearly six years leading Creative & Partnerships at SPACE10, IKEA’s research and design lab, where her final two years focused on generative AI as a collaborative design tool — culminating in the widely recognized Couch in an Envelope project.Since returning to New York in 2024, she has freelanced with Google, helping shape Lab Sessions — a docuseries pairing engineers with world-renowned artists like Jacob Collier and Shankar Mahadevan to explore co-creation in the development of creative AI tools across diverse cultural perspectives.Georgina\'s work is driven by curiosity, play, and a commitment to keeping the human hand in the future of design and creative expression.
Experience
Founder and Creative Director
May 2021 — Present · NY, US
The Butter is a long-form interview platform exploring the private lives of artists — their personal histories, turning points, and the forces that have shaped their work.I identify and work with artists from a generation that built their practices in person, offline, curating, writing, and leading the creative direction of each project.Founded in Denmark in 2021, the platform continues internationally, including New York City and Mexico City.
Education
Berlin Writer's Workshop
Creative Writing
The International Hotel School at Palazzo Versace
Degree in Hotel Management
2007 — 2008
Wine & Spirit Education Trust
Level 2
New York University
Non-Fiction Creative Writing
Skills
- Social Media Marketing
- Digital Strategy
- Event Management
- Brand Management
- Event Planning
- Social Media
- Blogging
- Digital Media
- Media Relations
- Public Relations
- Fashion
- Press Releases
- Publicity
- Microsoft Office
- Content Strategy
- Strategic Communications
- Account Management
- Cision
- Influencer Marketing
- Product Development
- Strategic Partnerships
- Product Marketing
- Video Production
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