Georgina Hickman
Global Integrated Media & Head of Category Strategy @Galderma
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WORK HISTORY
Global Integrated Media & Head of Category Strategy @Galderma
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Dual Role -Global Media Operations management across 41 markets leading governance and investment stewardship across Paid, Earned & Owned in partnership with Global Corporate Communications.Manages a global performance remuneration incentive program (PRIP) driving transparency and accountability across 4 operational measurement pillars: cost, quality, service & net sales. Delivers Biannual Business Reviews with Regional and Local Leadership, market level KPI tracking with media agency, ad tech partners and third party media audit.
EDUCATION
The University of Texas at Austin
Bachelor’s Degree, Liberal Arts and Sciences (minor Educational Psychology)
UC San Diego
Purchasing & Supply Management, Logistics, Materials, and Supply Chain Management
The University of Texas at Austin
Conflict Resolution, Basic and Advanced Mediation and Consultation, Communication, General
ABOUT GEORGINA HICKMAN
Global leader in strategic roles across multiple industries and sectors with particular focus on transformation & innovation, paid media operations, relationship management, consulting and supply chain/procurement. Highly effective in identifying operational and financial efficiencies across complex multi-matrix organizations in partnership with and through connecting key business stakeholders and suppliers. Highly proficient in on boarding and managing new client accounts, gaining executive stakeholder engagement and support in order to action business-wide programs, delivering on KPIs, cultivating innovation between client and supplier and driving variable cost productivity through opportunity discovery, data analysis, market research and insights. Strong experience in managing, leading and motivating people whether direct reports or stakeholders at any level enabling growth, influence and results in step with client / business priorities and best practice.Industry/Sector Experience:• Communication, Media & Technology: Entertainment, Media/Publishing, Telecoms• Financial Services: Banking & Insurance• Products: Chemicals, Consumer Electronics, FMCG, Industrial Equipment, Life Sciences, Manufacturing
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