Georgina Cox
Product & Proposition Manager (Individual Giving) @National Trust
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WORK HISTORY
Product & Proposition Manager (Individual Giving) @National Trust
Development of new products and propositions, and strategy and management of regular giving and prize-led fundraising within Public Fundraising at the National Trust. Developed and launched Adopt a Plot, a flagship new regular giving product. Led the full innovation process: concept design, proposition development, financial modelling, prototyping, pilot launch and optimisation into business-as-usual. Fundraising lead for an innovation sprint to design an inaugural retention and stewardship programme. Relaunched national raffle after 2.5-year pause and now leading ongoing evolution and development of the prize-led programme.
EDUCATION
CIM | The Chartered Institute of Marketing
Postgraduate Diploma
BPP - Distance Learning
Advanced Certificate, Marketing Research Society
University of Leicester
BSc (Hons), Communications and Society
SKILLS
ABOUT GEORGINA COX
A reflective and insightful fundraising, marketing and innovation professional. Chartered…
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