Georgina Pierson
Business Growth Director, Times Media @The Times
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WORK HISTORY
Business Growth Director, Times Media @The Times
Lead brand-extension businesses Times Money Mentor and The Times Literary Supplement (TLS), with full responsibility for strategy, P&L, and cross-functional teams spanning editorial, commercial, product, tech, and marketing- Grew Times Money Mentor’s pre-CAPEX contribution 25x in 18 months, launching a new operating model and driving +150% YoY e-commerce revenue- Secured FCA authorisation to protect and grow a regulated consumer finance brand- Launched award-winning new formats across video, digital, social, print, and events – including a standout YouTube series, innovative newsletter strategies, and an annual live industry event- Oversaw major data transformation at TLS to improve operational efficiency, audience development, and digital growth potential- Led the strategic transformation of TLS, improving EBITDA and elevating editorial and product alignment- Built and deepened strategic partnerships with major financial institutions and content platforms- Champion of purpose-led growth, editorial innovation, and employee wellbeing across diverse teams- Multiple industry accolades for Times Money Mentor and Pension Power-up, including:• Press Awards 2025 – Winner, Best Audience Engagement (“Desperately important for absolutely everybody”)• Newsletter Awards 2025 – Winner, Best Financial Newsletter (“Imaginative, engaging, demystifies financial goal-setting”)• PPA Awards 2025 – Winner, Newsletter of the Year (“Trustworthy, accessible, and innovative”)• Drum Awards 2024 – Winner, Finance Content• Aviva Awards 2023 – Winner, Ethical Finance AwardPlus nominations across AOP, MAIA, Headlinemoney, MHP 30 Under 30, and Lovie Awards.
EDUCATION
Godalming College
Economics, German, History - Cambridge paper (A)
London Metropolitan University
CIM Marketing Diploma, Chartered Institute of Marketing
University of Sussex
BA Hons Degree, International Relations, German
Freie Universität Berlin
Bachelor’s Degree, Berlin University; International Relations, Politics (Politikwissenschaft)
Rodborough Secondary School
GCSE
ABOUT GEORGINA PIERSON
I work at the intersection of systems, strategy and storytelling - shaping how institutions operate and how narratives move through the world.Through Aurora Consulting, I advise organisations at moments of transition: when something that once worked no longer does, and the next step is not yet clear.Through Weak Interference Ltd, I develop narrative-led film and media projects exploring influence, culture and the stories that shape how we see the world. Together, they reflect the same core interest through two lenses: systems and story.I’ve spent 25 years building and leading work across media, technology and public-interest ventures, often in complex or contested environments. Most recently, as Business Growth Director at Times Media, I led The Times Literary Supplement and Times Money Mentor with full P&L responsibility, driving growth through digital innovation, audience strategy and organisational change.Earlier in my career, I held founding and C-suite roles in start-ups and scale-ups, raising investment, building teams and bringing new products to market, alongside work with public and third-sector organisations.My focus now is on how systems, incentives and narrative interact - and how stories shape behaviour, institutions and public life, from politics and media to culture and identity.I’m currently Executive Producing a cultural video series in partnership with TellTale and working with institutions through ALVA, alongside developing original work as a writer, including an Arthur C. Clarke Award-recognised short.I’m interested in the space between critique and construction - understanding what’s broken, and helping build what comes next.
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