Georgie Simpson
Senior Data Analyst @Aéto
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WORK HISTORY
Senior Data Analyst @Aéto
London, GB
EDUCATION
The University of Sheffield
Bachelor's degree, Biochemistry and Genetics
Data Science Institute
Postgraduate Programme, Data Science
ABOUT GEORGIE SIMPSON
A Senior Data Analyst with expertise in data science, analytics and organisational consultancy, I have a proven track record of transforming complex data into actionable insights that enhance employee experience, workplace wellbeing and business performance.I bring a strong foundation in customer engagement, organisational skills and data science, underpinned by professional experience across consultancy, recruitment and STEM industries. This unique blend enables me to bridge scientific rigour with commercial impact, supporting organisations to make evidence-based decisions that drive measurable outcomes. In addition, I have managed multiple stakeholder relationships across diverse industries, delivering insights and strategies that positively impacted the health and productivity of employees worldwide. I have also successfully developed and implemented digital marketing strategies, growing organisational reach and engagement through data-driven campaigns.I thrive in fast-paced, consultative environments where analytical rigour, creativity and collaboration are critical. I am proud to have led projects from data collection and research design through to analysis, reporting and client delivery, while embedding best practice standards such as ISO 9001 and data privacy compliance.I am passionate about advancing conversations around workplace wellbeing and the role of data in shaping healthier, more productive organisations. By combining technical expertise with a human-first approach, I help businesses unlock the true value of their people and workplaces.Specialist Skills and Experience:• Workplace wellbeing research & strategy design• Data science, analysis & interpretation (Python, R, Excel)• Data-driven decision making & impact measurement (ROI)• Stakeholder engagement & consulting• Digital marketing & content strategy (LinkedIn, HubSpot, Canva)• Scientific project & experimental design• Workshop facilitation & client presentations• Project management & ISO 9001 compliance
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