Georgie Cauthery
Creative Strategy Director @Financial Times
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WORK HISTORY
Creative Strategy Director @Financial Times
London, GB
Responsible for EMEA B2B content revenue target of £8.95m• Global commercial lead for FT Special Reports, responsible for global revenue target of £9.6m• Pitching and leading the creative strategy for award-winning solutions that span written, video, audio, immersive and interactive content• Lead on strategy, pricing and implementation of new products and packages, identifying commercial viability proactively and in response to market and sector trends• Line management of Creative Strategy Manager: setting KPIs and managing performance in 121s and quarterly reviews; managing team capacity; guiding training and career development• Dotted line management of Project Manager for FT Special Reports• Product lead for the FT’s branded podcast offering• Training the global Creative Strategy team, leading planning and implementation of new workflows• Building and maintaining a strong network of internal stakeholders spanning the entire FT, including Brand Marketing, Subscriptions, Product and Legal
EDUCATION
University of Nottingham
Bachelor of Arts (BA), French and Hispanic Studies
Avignon Université
Third Year Abroad
Wisbech Grammar School
A Levels, French, Spanish, English Literature
University of Valencia
Third Year Abroad
ABOUT GEORGIE CAUTHERY
Experienced Creative Strategy Director and lead on the FT’s EMEA B2B advertising patch. I am instrumental in growing revenue through innovative creative solutions for the FT’s most complex accounts. I lead pitch teams to formulate data-driven proposals that span the FT’s capabilities globally. Alongside my day-to-day role I was selected as a member of the FT’s 2026 Next Generation Board, an advisory body of 10 emerging leaders that works with the FT board to provide feedback and ideas. I am active across the media community with past engagements including judging the Drum Awards for Marketing, and public speaking at events by the World News Media Congress and International Advertising Association. I am currently completing a CMI Level 5 Diploma in Leadership and Management for completion in April 2026.
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