Georgie Brown

About Georgie Brown

With 30+ years of leading strategic marketing, digital innovation, and operational growth, I bring a no-fluff, forward-thinking approach to building brands—and building up the communities they serve.I specialize in blending strategy, storytelling, and execution across marketing, media production, and community-driven campaigns. Whether I’m serving as a Fractional CMO, Executive Producer, or connector-of-the-right-damn-people, I lead with purpose and deliver with precision.Career highlights include:Founding Big Couch Media Group, scaling it into a top consulting + digital agency (acquired in 2016 to form Achieve Agency)Building and leading the Agency Division at BrandStar—creating a full-service marketing + production powerhouse inside a major media companyDriving growth as CMO at Achieve, specializing in cause-based marketing and brand storytelling that actually moves peopleLeading BabyUniverse through e-commerce growth and a $276M merger with eToys DirectBuilding powerhouse brands at eDiets.com, Delta Vacations, American Express Vacations, Vacations, and Alamo Rent A CarToday, I’m the Founder & CEO of SoFlo Collective—a strategic marketing and production firm that blends business savvy with community soul. From major brand campaigns to nonprofit storytelling, we help good companies do great things.Outside of business, I’m deeply committed to giving back—serving on the boards of Junior Achievement of South Florida, the Pompano Beach Chamber, Winterfest Boat Parade, and formerly, Business for the Arts Broward.My philosophy? Give to give. Lead with heart. Build with intention.Let’s connect and create something that makes impact—and makes sense. g••••••@soflocollective.com

Experience

1. Fractional CMO COO

   Bhrt Training Academy

   Feb 2024 — Present · Charlotte, NC, US

   I lead marketing, operations, and enrollment strategy for BHRT Training Academy, a leading provider education organization dedicated to evidence-based bioidentical hormone therapy and women’s health.I oversee the full growth ecosystem—from brand positioning and content strategy to demand generation, CRM, enrollment experience, and operational systems—ensuring mission, message, and performance move in lockstep.At a pivotal moment in hormone health, my focus is on building the infrastructure that allows a movement to scale: training providers effectively, supporting their long-term success, and helping elevate the standard of care without compromising values.I work at the intersection of purpose and performance—where truth becomes strategy, strategy becomes systems, and systems create real-world impact for providers and the patients they serve.

Skills

• Start-Ups
• Sem
• Interactive Marketing
• Multi-Channel Marketing
• Analytics
• Email Marketing
• Conversion Optimization
• Entrepreneurship
• Advertising
• Organic Search
• Website Development
• Strategic Planning
• Google Analytics
• Web Design
• Affiliate Marketing
• Online Marketing
• Content Development
• Strategy
• E-Commerce
• C Level Management
• Digital Strategy
• Digital Marketing
• Social Networking
• Social Media Marketing
• Web Merchandising
• Marketing Strategy
• Marketing
• Management
• B2b Ecommerce
• Mobile Applications
• Ppc
• Lead Generation
• Customer Acquisition
• Integrated Marketing
• New Media
• Social Media
• Online Advertising
• Digital Media
• Mobile Marketing
• SEO