George Stacy
Digital Advertising Executive | VP-Level Leader Driving Programmatic Strategy, Client Growth & Scalable Operations
- Role
- Vice President, Client Strategy at Viamedia
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About George Stacy
Dynamic digital advertising executive with 15+ years of experience leading client strategy, programmatic operations, and sales enablement across top media organizations. Recognized for building scalable infrastructure, optimizing vendor partnerships, and empowering sales teams to deliver revenue growth.I thrive at the intersection of strategy and execution—future-proofing digital media organizations by aligning cross-functional teams, driving automation and operational efficiency, and providing forward-looking solutions that maximize both client success and company growth. Open to connecting with executives, partners, and innovators shaping the future of programmatic media, digital operations, and client strategy.Programmatic Strategy • Digital Advertising Leadership • Sales Enablement • Revenue Growth • Vendor Negotiation • Workflow Automation • Demand-Side Platforms (TTD, DV360, Xandr) • Supply-Side Platforms (Magnite, PubMatic) • Cross-Screen Media • Proposal Development • Client Strategy • Team Leadership • KPI Reporting & Analytics • Go-to-Market Strategy • Research & Market Insights • Audience-First Campaign Execution
Experience
Vice President, Client Strategy
May 2025 — Present
Lead digital advertising strategy and activation across DSPs, SSPs, and direct IOs, ensuring seamless execution for national and regional clients.Build and scale proposal technology and pre-sale workflows, enabling sales teams to strengthen client partnerships and exceed revenue goals.Advise senior sales leadership on go-to-market strategy, tiered pricing models, and bundled content solutions to maximize competitive positioning.Negotiate vendor partnerships and marketplace access to broaden offerings and deliver measurable ROI for clients.
Education
Georgetown College
Bachelor of Arts, Degrees in History and Communication/Media Studies
2005 — 2009
Skills
- Google Analytics
- Social Media
- Online Advertising
- Marketing
- Social Media Marketing
- Customer Journey Mapping
- Digital Marketing
- Native Advertising
- Customer Service
- Mobile Advertising
- Strategic Planning
- Sales
- Search Engine Marketing (Sem)
- Content Marketing
- Branding & Identity
- Programmatic Advertising
- Event Management
- Newsletters
- Video Advertising
- Event Planning
- Retargeting
- Market Research
- Marketing Analytics
- Editing
- Media Relations
- Advertising
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