Georgia Crowell

About Georgia Crowell

I am a results-driven Voice of the Customer (VoC) Program Manager with a passion for change management, conflict resolution, and people development. Leading and developing teams is at the core of my approach, driven by a commitment to helping individuals reach their full potential. A lifetime of dance has shaped my ability to recognize disorder and transform it into streamlined, efficient systems—turning chaos into order, much like choreographing an unstructured routine. At Stuller, Inc, I focus on advancing our VoC Program to new levels of maturity by integrating agile data visualization, impactful storytelling, and seamless cross-functional communication. My goal is to transform customer feedback into actionable insights that drive continuous improvement, elevate customer experiences, and build lasting loyalty. I lead a skilled and dedicated team known for their expertise in data-driven insights and customer journey mapping. Together, we ensure customer feedback influences every corner of the organization. We continuously refine our approach, leveraging enterprise analytics and tools like MicroStrategy, Survey Monkey, and Salesforce to enhance our processes, strategies, and overall impact. Our collective mission is to close the loop with customers—responding to their needs with transparency and urgency. By fostering trust and engagement, we drive meaningful improvements that not only meet but exceed customer expectations.

Experience

1. Voice of the Customer Program Manager

   Stuller, Inc.

   Feb 2023 — Present

   I lead the team focused on enabling the voice of our customers to inform every element of Stuller\'s decision-making. By taking a data-driven, customer-first approach, we understand the end-to-end customer journey and use these insights to set our CX priorities. Our cross-functional collaboration builds a strong internal culture that is truly customer-first- Modernizing our VoC Program by integrating agile data visualization and storytelling techniques, aiming to increase our company NPS score, customer satisfaction scores, and response rates- Further developing and implementing strategies to communicate customer feedback effectively across departments, leading to more responsive and customer-centric operations- Utilizing advanced analytics tools such as MicroStrategy, Salesforce, and Survey Monkey to extract actionable insights from customer feedback- Establishing robust systems for closing the loop on customer feedback, ensuring timely and effective resolution of customer concerns.

Education

• University of Louisiana at Lafayette

  Business

  2001 — 2003

• Columbia College Chicago

  Bachelor of Arts - BA, Dance

• IPEC Coaching

  Certified Professional Life Coach, Life & Leadership Coaching

  2016 — 2017