Georgia de Jesus
Social Media Lead @Blue Nile
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WORK HISTORY
Social Media Lead @Blue Nile
New York, NY, US
Lead the strategy, planning, and day-to-day execution of Blue Nile’s social media across Instagram, TikTok, Facebook, and YouTube.• Create engaging, platform-optimized content to drive traffic, increase brand awareness, and support product launches and campaigns.• Own content calendar development, post scheduling, and copywriting to ensure alignment with key marketing moments.• Analyze performance using Dash Social, Meta, Google Analytics, and native platform tools to inform content strategy and optimize engagement.• Maintain a consistent brand voice and visual identity across all platforms while adapting to trends and audience behavior.• Collaborate with internal teams to support e-commerce, creative, and brand storytelling initiatives through social media.
EDUCATION
Northeastern University
Bachelor of Arts - BA
International School Manila
International Baccalaureate (IB) Diploma
ABOUT GEORGIA DE JESUS
Social Media & Marketing Specialist with 4+ years of experience driving measurable…
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