Georgia Akande
Senior Digital Manager @The Royal Marsden Cancer Charity
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WORK HISTORY
Senior Digital Manager @The Royal Marsden Cancer Charity
London, GB
Current responsibilities:• Lead and develop a high-performing digital team across website, social, and video content, embedding a culture of innovation, test-and-learn, and continuous improvement.• Own and deliver the organisation’s digital roadmap, shaping digital content strategy, upskilling colleagues across the organisation, and strengthening overall marketing capability.• Oversee paid digital advertising programmes, managing agency relationships, retainers and budgets, and providing a strategic, end-to-end view of user journeys across channels.• Partner closely with marketing and fundraising teams to plan and deliver brand-building and fundraising campaigns, managing schedules and overseeing the production of high-quality digital content across platforms.• Led the successful end-to-end delivery of a new organisational website, coordinating cross-functional internal teams and external partners to meet key milestones, on time and to brief; now leading the development of an organisation-wide training and embedding programme.• Define, monitor and optimise digital KPIs, reporting performance, insights and recommendations to senior leadership, trustees and board members to inform strategic decision-making.• Accountable for digital budget management, including departmental management accounts, forecasting, and ensuring effective use of resources.asting.
EDUCATION
London South Bank University
Bachelor's Degree, Arts, Entertainment, and Media Management
ABOUT GEORGIA AKANDE
As a Senior Marketing Manager with over ten years of experience, I specialise in building and executing integrated global marketing campaigns that drive engagement, lead generation, and brand growth. My expertise lies at the intersection of strategy, creativity, and data, leveraging digital storytelling, audience segmentation, and performance analytics to deliver impactful marketing experiences across channels.I\'ve led multi-channel campaigns across North America, EMEA, and APAC, partnering cross-functionally with product, sales, martech and creative teams and agencies. My strengths include: Global Marketing Strategy: End-to-end campaign management, GTM planning, and localisation Email Marketing: Lifecycle marketing, A/B testing, automation, and CRM platforms like Salesforce, Marketo & HubSpot Content & Digital Strategy: Storytelling that converts, SEO optimisation, social media integration Data-Driven Decision Making: KPI analysis, reporting, and continuous optimisation using platforms like Google Analytics, Tableau, Power BI and Marketo Team Leadership & Cross-Functional Collaboration – Managing vendors, agencies, and in-house teams to meet aggressive growth targetsI’m passionate about transforming insights into action, creating campaigns that resonate, and staying ahead of marketing trends in an ever-evolving digital landscape.Let’s connect if you’re looking for a marketing leader who delivers measurable results, drives global impact, and tells stories that stick.
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