Georg Faisst
Senior Vice President @HUGO BOSS
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WORK HISTORY
Senior Vice President @HUGO BOSS
Responsible for the strategic development and long-term growth of the business across Central Europe, overseeing a diverse portfolio of markets with distinct consumer dynamics and retail environments- Leading multi-market organizations across a broad and culturally diverse region- Strengthening brand positioning while evolving retail and distribution strategies across multiple channels- Aligning regional growth strategies with global brand priorities and long-term business objectives- Driving sustainable development across wholesale, retail, and omnichannel ecosystems
EDUCATION
IMD
Executive Education, Breakthrough Program for Senior Executives
ESB Business School, Reutlingen University
MBA
California State University, Long Beach
Exchange Student
University of Tübingen
Staatsexamen
SKILLS
ABOUT GEORG FAISST
I am a senior executive in the premium luxury fashion sector with over 20 years of experience scaling brands, building markets, and leading multi cultural high-performing commercial organizations across international environments.My focus is at the intersection of brand, product, and distribution—driving sustainable growth while evolving business models to stay relevant in a rapidly changing industry.Throughout my career, I have led large-scale transformations across wholesale, retail, and omnichannel, consistently delivering profitable growth and strengthening brand positioning in competitive global markets.What differentiates my approach is the combination of:• Strategic clarity — defining where and how brands win• Commercial execution — translating strategy into measurable results• Leadership — building teams and structures that sustain performance
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