George Zanetti
Senior Business Operations Manager @Shopify
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WORK HISTORY
Senior Business Operations Manager @Shopify
Ottawa, ON, CA
Four key pillars - focused on Merchant and Buyer Fraud and Credit Risk in the Payments and Cross Border org:1⃣ Business Mission Control: We track business health and performance, acting as the central nervous system for our R&D and cross-functional teams. 2⃣ Merchant Insights: We\'re the voice of the merchant, aggregating feedback on everything from product gaps to bugs to ensure our R&D efforts are laser-focused on what matters. 3⃣ Scaling Cross-Functions: We partner with other teams to build best-in-class support systems that can scale with our products and merchants. 4⃣ Operational Bootstrapping: When urgent, ad-hoc projects arise, we jump in to manage the crisis, build a new process from scratch, and find its long-term home.
EDUCATION
Algonquin College of Applied Arts and Technology
International Business Management
Federal University of Rio Grande do Sul
BSc in Mechanical Engineering
Colorado State University
Exchange Student, Mechanical Engineering
The University of Alabama
Intensive English learning, English Language and Literature/Letters
SKILLS
ABOUT GEORGE ZANETTI
As a strategic product leader, I specialize in building and scaling world-class fintech products. I have a proven track record of driving the operational engine behind market-leading financial platforms, including payment, credit, and cash management solutions. My core strength is turning complex challenges into scalable systems that empower product, design, and engineering teams to build, launch, and iterate with speed and quality.My experience has been the bridge between product vision and market reality. I\'ve specialized in translating high-level strategy into actionable execution plans, steering roadmap decisions with data-driven insights, and building the collaborative systems that ensure engineering, design, and GTM teams are perfectly aligned to deliver seamless customer experiences.Highlights: Product-Driven Results: Collaborated the end-to-end launch of a unified finance suite, creating a cohesive user experience across multiple financial products. Shipped a novel product bundling experience that boosted active usage by 30%. Scalable Systems: Designed and implemented a UX quality framework to ensure a higher standard for feature releases. Established a scalable communication model between R&D and customer-facing teams to accelerate feedback loops and issue resolution. AI & Data-Powered Insights: Built a real-time support ticket categorization system using the ChatGPT API, shifting the team from slow, sample-based analysis to continuous, self-serve insights that guided product priorities. I am passionate about building the future of financial technology and e-commerce. I seek opportunities where I can apply my unique blend of strategic thinking and operational excellence to solve meaningful customer problems.Specialties: Product Management, Product Operations, Fintech, Financial Services, Go-To-Market (GTM) Strategy, Product Roadmap & Planning, AI-Powered Automation, Data Analysis & Visualization (Looker, BigQuery), Cross-Functional Leadership, Process Optimization & Scaling.
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