Georgette Lhirondelle

Sales and Marketing Manager, Real Estate @Canada Lands Company / Société Immobilière du Canada

Administer the sales and marketing processes for single-family, Multi-Family and Commercial Land Parcels. •Provide reporting on land values, raw land, sales velocity, construction costs, and builder margins, through analysis of market research. • Manage lot holds, Purchase and Sale agreements, lot maps, and builder marketing inquiries. Manage the sales process to closing, including due diligence materials for multi-family and commercial parcels. • Interact with builder partners on a regular basis to increase and maintain sales velocity and to maximize the value of serviced land • Maintain consistent communication with industry partners to understand product preferences and industry trends.• Participate and consult with Consulting Engineers and builder partners to optimize lot configuration and subdivision. Calculate lot pricing for new phases, based on engineering and survey information and market research. Request for Proposals for services related to Architectural consultants, architects, builders, marketing and advertising consultants, brokers. • With the support of consultants, participate in the architectural and approval process to ensure consistency of streetscape throughout the community • Execute the marketing plan and brand platform so that general community awareness coincides with specific marketing strategies. • Planning and execution of strategies to actively engage the resident base and increase referral business. • Execution and management of media buy strategy and active coordination with Marketing Consultant. • Administer effective event planning after coordination and strategy.• Manage marketing budgets. Manage and develop sales approaches and strategies, revenue targets, budget forecasts. Coordination of activities of internal and external multidisciplinary teams to achieve departmental objectives, Legal counsel, architects, advertising firms, appraisers, brokers.