George Tew
Head of Franchise Development | Building Multi-Platform Story Universes Across Film, TV, Publishing, Consumer Products, Interactive & Emerging Media
- Role
- Director, Franchise & Brand Management at Legendary Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About George Tew
As Director of Franchise & Brand Management at Legendary Entertainment, I help guide some of the world’s most recognizable IPs including Dune, Godzilla x Kong, Street Fighter, Minecraft, Gundam, Magic: The Gathering and more across film, television, publishing, gaming, and consumer products. My focus is ensuring that every story decision supports a cohesive mythology, unified brand voice, and deeply engaged fan experience.With over a decade of experience in world-building, transmedia storytelling, and franchise strategy, I specialize in bridging creative and commercial goals and partnering with filmmakers, writers, producers, and marketing teams to craft immersive, connected story ecosystems that resonate across audiences and platforms.Areas of focus: Franchise Development | Transmedia Storytelling | World-Building | IP Expansion | Creative Strategy | Fan Engagement | Narrative Continuity
Experience
Director, Franchise & Brand Management
Jun 2025 — Present · Burbank, CA, US
Leading the narrative and brand strategy for Legendary’s global IP portfolio, ensuring cohesive storytelling, tone, and fan engagement across film, TV, publishing, gaming, and consumer products.• Serve as the narrative steward and creative lead for multi-platform franchises — aligning creative, marketing, and product teams to deliver consistent, audience-driven world-building.• Develop and maintain franchise bibles, mythology guides, and brand voice systems that preserve continuity and deepen audience immersion.• Partner cross-functionally with filmmakers, writers, producers, and studio executives to translate story intent into global franchise strategy.• Guide the evolution of IP across sequels, spin-offs, and brand extensions, helping shape long-term creative and commercial roadmaps.• Champion fan-first storytelling by balancing lore authenticity with accessibility and innovation.Core focus areas: Franchise Strategy • Transmedia Storytelling • Narrative Continuity • IP Expansion • Brand Voice Development • Storyworld Development
Education
USC School of Cinematic Arts
Bachelor of Arts (B.A.)
Skills
- Sports
- Leadership
- Microsoft Word
- Football
- Final Cut Pro
- Public Speaking
- Film Editing
- Television
- Creative Writing
- Screenwriting
- Editing
- Powerpoint
- Microsoft Excel
- Video Editing
- Directing
- Final Draft
- Higher Education
- Entertainment
- Motivation
- Film
- Video Production
- Sports Coaching
- Digital Marketing
- Social Networking
- Storytelling
- Teaching
- Time Management
- Avid Media Composer
- Writing
- Fundraising
- Video
- Microsoft Office
- Microsoft Powerpoint
- Coaching
- Film Production
- Social Media
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