George Ritter
Senior Vice President of Programmatic Solutions at Channel Factory
- Role
- Senior Vice President Operations at Channel Factory
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About George Ritter
Ad operations professional with 20+ years of publisher-side hands-on experience managing all aspects of online advertising campaigns. Actively engaged in every stage from RFP through wrap-up analysis reporting & billing reconciliation. Proven track record of increasing premium programmatic yield.
Experience
Senior Vice President Operations
Jan 2025 — Present · Los Angeles, CA, US
Manage and mentor a team of buyers to execute flawless campaigns, optimal performance, and maximal margins who are also the owners of the technological expertise on products & our buying platforms. Additionally, create process and automation and optimize our workflow, process, and tools to enhance our skills and systems. The SVP will also spearhead new buying/platform/product opportunities, products/features development, and oversee a team responsible for creating and improving tools for operational efficiencies.
Education
Devry University
Bachelors of Science, Computer Information Systems
1998 — 2001
Devry University (Keller Graduate)
Master, Business w/ Concentration on Project Management
2006 — 2007
Skills
- Google Analytics
- Media Planning
- Marketing Strategy
- Social Media
- Online Advertising
- Marketing
- SEO
- Html
- Web Analytics
- Integrated Marketing
- New Media
- Social Media Marketing
- Management
- Powerpoint
- Microsoft Excel
- Business Development
- Mobile Devices
- Rich Media
- Digital Marketing
- Lead Generation
- Customer Service
- Online Marketing
- Strategic Partnerships
- Google Adwords
- Strategy
- E-Commerce
- Mobile Advertising
- Mobile Marketing
- Sales
- Doubleclick
- Javascript
- Account Management
- Campaign Management
- Crm
- Ad Serving
- Ppc
- Digital Strategy
- Sem
- Outlook
- Display Advertising
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