George Leon
- Role
- Founder & CEO at Cakewalk Entertainment
- Location
- Culver City, CA, US
- LinkedIn followers
- 500 followers
About George Leon
I am a global brand-marketing specialist with 25 years of proven experience at top motion…
Experience
Founder & CEO
Sep 2017 — Present
With more than 25 years of experience, I am a one-of-a-kind specialist in global promotions and franchise development in the entertainment space. As EVP of Sony Pictures Entertainment, I\'ve pioneered new franchise strategy by bringing promotions, consumer products, and product placement under one fully-integrated roof. I carry that global-scale studio approach everywhere I go to create tailor-made promotional campaigns that elevate world-renowned icons and innovate new brands. Some of the services I offer through Cakewalk Entertainment are: Sponsorship Development Strategic Partnerships Consumer Products Global Promotions Strategy Business Development Product Placement Interactive and Digital Gaming Experiential Events
Education
University of the Pacific
Bachelor's degree
1986 — 1990
Skills
- Entertainment
- Media & Entertainment
- Marketing Management
- In-Store Marketing
- Strategic Alliances
- Retail Marketing
- Consumer Marketing
- Licensing
- Film
- Broadcast
- Entertainment Management
- Direct Response
- Product Placement
- Advertising
- Creative Strategy
- Press Releases
- Public Relations
- Merchandising
- Brand Management
- Broadcast Television
- Market Research
- Television
- Strategic Partnerships
- Product Marketing
- Promotions
- Publicity
- Marketing Strategy
- Intellectual Property
- Event Based Marketing
- Product Development
- Branded Entertainment
- Corporate Branding
- Digital Marketing
- Direct Response Television
- Social Media Marketing
- Entertainment Industry
- Integrated Brand Marketing
- Digital Media
- Entertainment Marketing
- Point-of-Purchase Signage
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